Author: Adams Hudson

A $148 Sandwich. Wal-Mart’s $500 bottle of Wine.  The $5,000 Hamburger. And a font that cost $13,000. Have we all […]

I just flew back from a speaking engagement. It was a rewarding and fun time, but as this small part […]

In any random sales interaction, which thought will most likely run through your head: “That customer is a problem” or […]

For years, the customer newsletter has been the centerpiece for customer retention for contractors. Aside from a personal visit, no […]

There is a sales triad that correctly suggests to a buyer, “You can have price, quality, or convenience. Pick any […]

I recently wrote about Contractor Media Integration to help dispel the myth that online and offline are somehow separate. They’re […]

What’s Working to Generate More HVAC Leads Now? You might be surprised… The internet has not taken over the world, […]

Be forewarned: this advice isn’t all pretty, just as business today isn’t. The silver lining is that the new economy […]

Okay, sometimes I don’t sleep all that great. Maybe this is a business owner’s curse or blessing as we defensively […]

You lucky devils! In the previous articles, you’ve already seen: Online/offline marketing mix that brings attention, educates and communicates value […]

Don’t think that communicating the value of whole house performance to your customers is as difficult as say, learning a […]

The days of “one-stop selling” or pressure-selling are effectively over. If your sales methods haven’t changed in the past 5-7 […]