Using testimonials to promote any kind of business has been effective for a long time, and I predict using them will continue to work in 2020 and beyond. In some ways, human nature never changes. We inherently don’t believe what you and your staff have to say about your business since you all have somet...
Hyde-Stone Mechanical, with offices in Plattsburgh, Potsdam, Syracuse, and Watertown; has been a presence in New York since 1893. We’re growing every year and we have been for the last 30 years. We’re looking at new technology and software all the time. But we’re an old firm and are behind the times. No...
I see inspirational quotes from famous and non-famous people on social media, in memes, and leadership training programs that I follow. Many of these quotes are nice to read but, the one quote that I live by as ACCA’s President and CEO is, “If you’re not at the table, you’re on the menu.” ACCA is ...
Video is becoming a favorite marketing tool for some HVAC contractors. With the advance of cell phone technology, it’s easy, inexpensive, and effective. “I really love video,” says Renee Lucas, co-owner, LCS Heating & Cooling, LLC, Indianapolis. “I think people connect with video because they can truly...
