Local Business Facebook Pages – Verification Badge - IE3: Business Tools for HVAC & Plumbing Contractors  

Local Business Facebook Pages – Verification Badge

If you’ve ever come across a Facebook page that is associated with a well-known company or person, you’ve probably seen the blue check mark next to their name. This blue check mark, according to Facebook, means that this page is a verified celebrity, public figure, sports team, or other media and entertainment organization.


Instead of a blue check mark, Facebook is verifying Local Business Pages with a dark gray check mark. Not only will this help people figure out what business pages are real and what is not, verified pages will also show up higher in Google rankings.


Not to worry, this feature is not available to all Facebook pages just yet. They are rolling it out on a limited basis to just a few pages for now.

If the option is available and you want to authenticate your business, you’ll need to go into your Page’s Admin settings and click “Verify Page.” There are two ways to verify your Facebook page:

  1. Give Facebook your publicly listed phone number & they will call you with a code. Once you receive the code, enter it and you will be “verified.”
  2. Upload one of the following documents and send to Facebook to verify your business:
    • Business utility or phone bill
    • Business license
    • Business tax file
    • Certificate of formation
    • Articles of incorporation


Since Facebook is requiring you to enter your business’s publicly listed phone number, you’ll need to confirm that the number you enter is the one listed on your page. Once you have received the call from Facebook, all you will need to do is enter the 4-digit code and you’ll be set. Facebook offers an alternative verification method that allows you to enter a legal document to Facebook to verify your Business Local Page. Although they did clarify that this method could take longer than just using a phone call.

Keep in mind that although the option to “verify” your page is on your settings already; it’s not working for all pages just yet. Go ahead and try it! If it doesn’t work just yet, check back in a few days to see if the tool is fully functional.

Brian Kraff

Brian Kraff

Brian is a co-founder of Market Hardware. He is a member of the ‘club’ of Internet media executives who are tapped into the daily changes of how the internet affects all small businesses. Brian is a frequent speaker at Industry and Association tradeshow conferences. He was an integral part of the group of marketing experts who pioneered the pay-per-click model in 1996, the pay-per-lead model in 1997, and has been at the forefront of getting customers from the Web ever since. Prior to founding Market Hardware, Brian was the founder and CEO of eStudentLoan, the world's largest comparison marketplace for student loans. His role as a Founder and Chairman of 13 Colonies Software (now part of Interwoven/Autonomy) was a highlight of his experience in the Enterprise Web Content Management space. Brian has a B.A. from Cornell University and an MBA from Columbia Business School.
Brian Kraff

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