IE3: Business Tools for HVAC & Plumbing Contractors - Page 4 of 134 - Indoor Environment & Energy Efficiency  
Are You a Procrastinator?

Are You a Procrastinator?

Most of the time, it seems like procrastination leads to nothing but anxiety, disappointment, and shame. So, why do we do it? One reason may be that, like anything, procrastination has its benefits. Some procrastinators will purposefully delay doing things, because they work better under pressure and ne...
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The X Factor in Your Marketing

The X Factor in Your Marketing

Let’s begin by looking at the marketing type that maximizes the hopeful result of branding. Extremely smart marketing types call this, “Information segmentation and mass individualization based on experiential results.” They use words like this to validate their fees – just as I will if you’re thinking...
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